On October 6th and 7th, Hengyi Electric Group Co., Ltd. held a third quarter sales meeting at the headquarters of the group, summarizing and reviewing the work in the first three quarters of 2023, analyzing and evaluating the new market situation, and planning and deploying key work in the next stage. Group President Mr. Lin and Sales Director Mr. Zhao attended the meeting, with sales department, regional leaders from all over the country, and sales personnel attending.

The meeting was chaired by Sales Director Mr. Zhao, Sales . The attendees summarized the gains and losses of marketing work, discussed and analyzed the new situation and experience of marketing, summarized and reported on the performance of the first three quarters of 2023, and shared their own sales experience with everyone. At the meeting, regional leaders also gave work reports on feedback on issues, analysis of the current situation of the regional industry, key plans for the next stage, market development plans, and team building training plans.

Taking advantage of the situation and embracing the future

According to the current market situation, new marketing methods, and new competitive landscape, Mr. Zhao, the sales director, puts forward the thinking and requirements of “taking advantage of the situation and embracing the future” to everyone: adapting to changes, seizing opportunities, cooperating efficiently, and strengthening learning. He said that everyone should always maintain a positive, optimistic, focused, and self-discipline attitude towards work, and establish the correct values; Each team should learn to self-learning and improve through effective communication channels, thereby enhancing team building and departmental collaboration capabilities, and comprehensively improving the comprehensive abilities of sales personnel.

Mr. Zhao gave a review and summary of the first three quarters to everyone. The company has achieved multiple achievements in technology and research and development, and has actively carried out market promotion work. He has participated in influential industry exhibitions such as the Russian Power Show, Vietnam Power Show, Canton Fair, and Shanghai Industrial Expo. Lean innovation in production and intelligent manufacturing, highlighting our strengths, such as continuous efforts in active filtering, JP cabinet ultra-thin SVG, and intelligent capacitor products, firmly occupying the high ground, mastering the dominant position, and maximizing the release of Hengyi Electric Group’s advantages; The newly developed touch controller and other series of products have been successfully launched into the market. Hengyi Electric Group will also accelerate the development of a new generation of cylindrical capacitors, and adjust and improve its product line in the new energy field. Participants expressed confidence in the company’s development and market prospects with the continuous launch of new products and precise strategic positioning.

Group President Mr.Lin delivered an important speech at the meeting and made key arrangements for the next stage of sales work. Based on the reports of the attendees, he proposed the following requirements for enterprise positioning, talent cultivation, payment collection, new management mechanisms, and future strategic direction:

1、 Sales should focus on the positioning of the enterprise. He said that the development of a company must have its own product positioning in order for sales to carry out their work better. Hengyi’s strategic line is to position itself as unique, to be a specialized and refined enterprise in the industry, and to be a leader in segmented fields. In the face of disorderly market competition and severe homogenization of products, in order to win the war, it is first necessary to clarify one’s own positioning and goals.

2、 We should attach great importance to the work of collecting payment for goods. Each region should comprehensively review the project payment situation, analyze data, and form a decision-making basis. In addition, it is necessary to strictly implement work requirements, turn them into specific measures, divide work tasks into individual tasks, implement them every day, and track the process and assessment results.

3、 We should focus on cultivating a particularly competitive sales team that is close to the market, understands customer needs, provides more comprehensive data information, and goes deep into the project site according to customer needs to improve solutions, so that Hengyi can achieve quality improvement in technology and services.

While facing the future, Mr. Lin stated that the rapid development of the company in the past few years has benefited from careful market layout, precise planning and expansion of product lines. In the future, it is more important to closely follow the industry trend, seize opportunities, and seize the opportunity to develop. He hopes that the leaders of each region can comprehensively assess the market situation, formulate plans, and rationally implement strategic deployments based on the actual situation.

During the meeting, a one-day specialized training on product knowledge was also held. The sales personnel visited the group’s office area, intelligent production workshop, product testing area, laboratory, etc., and had a detailed understanding of production processes and processes. Subsequently, the heads of departments such as research and development, technology, and quality control provided detailed explanations on APF, SVG, intelligent capacitors, new product development, and quality control. The sales and after-sales departments explained the pre-sales and after-sales key points of the products. The training session was rich in content, comprehensive in knowledge, and vivid in explanation, enabling everyone to have a more comprehensive understanding of professional product knowledge and better serve end users.

Strive for progress and common development, and work hard to create opportunities. Hengyi Electric has a deep understanding of market changes and will continue to integrate and optimize internal driving forces, create new market advantages, continuously improve quality and efficiency, and ensure high-quality completion of the annual target tasks.